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<div><b>From:</b> Sketchplanations <hello@sketchplanations.com></div><div><b>Sent:</b> Sunday, 6 February 2022, 17:19:00 GMT<br></div><div><b>Subject:</b> ✍️ Features Are Like Pets</div><div><br></div>
<div><div id="ydp75725b2byiv6909922210"><div style="display: none; font-size: 1px; color: rgb(255, 255, 255); line-height: 1px; max-width: 0px; min-height: 0px;">This week's sketchplanation: Features Are Like Pets</div><div style="background-color:#ffffff;" class="ydp75725b2byiv6909922210body"><div style="margin:0px auto;max-width:600px;"><table align="center" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px 0px 20px 0px;padding-bottom:20px;padding-left:0px;padding-right:0px;text-align:center;"><div style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:middle;width:100%;" class="ydp75725b2byiv6909922210mj-column-per-50 ydp75725b2byiv6909922210mj-outlook-group-fix"><table border="0" cellpadding="0" cellspacing="0" style="vertical-align:middle;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:0px 0px 0px 25px;padding-top:0px;padding-bottom:0px;"><div style="font-family:Arial, sans-serif;font-size:13px;letter-spacing:normal;line-height:1;text-align:left;color:#000000;"><p style="margin:10px 0;margin-top:10px;margin-bottom:10px;" class="ydp75725b2byiv6909922210text-build-content"><span style="color:#bbb;font-family:Verdana;font-size:16px;line-height:24px;">Features Are Like Pets</span></p></div></td></tr></tbody></table></div><div style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:middle;width:100%;" class="ydp75725b2byiv6909922210mj-column-per-50 ydp75725b2byiv6909922210mj-outlook-group-fix"><table border="0" cellpadding="0" cellspacing="0" style="vertical-align:middle;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:0px 25px 0px 25px;padding-top:0px;padding-right:25px;padding-bottom:0px;padding-left:25px;"><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse;"><tbody><tr><td style="width:250px;"><img alt="Sketchplanations" src="https://x69uh.mjt.lu/tplimg/x69uh/b/024vm/gz5s4.png" style="border: none; display: block; outline: none; text-decoration: none; width: 250px; font-size: 13px; max-width: 496px;" data-inlineimagemanipulating="true" data-id="1644168565374"></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><table align="center" border="0" cellpadding="0" cellspacing="0" style="background:#ffffff;background-color:#ffffff;width:100%;"><tbody><tr><td><div style="margin:0px auto;max-width:600px;"><table align="center" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px 0px 0px 0px;padding-bottom:0px;padding-left:0px;padding-right:0px;padding-top:0px;text-align:center;"><div style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;" class="ydp75725b2byiv6909922210mj-column-per-100 ydp75725b2byiv6909922210mj-outlook-group-fix"><table border="0" cellpadding="0" cellspacing="0" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:0px 0px 0px 0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;"><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse;"><tbody><tr><td style="width:600px;"><a href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/1/ykSEFU1nhsIrjQTXFphRng/aHR0cHM6Ly9za2V0Y2hwbGFuYXRpb25zLmNvbQ" target="_blank" rel="noreferrer noopener"><img alt="Features Are Like Pets" src="https://images.prismic.io/sketchplanations/6d28a3ad-c54d-417d-aaf0-efeea6b0f2e1_SP+755+-+Features+are+like+pets.png?auto=format&ixlib=react-9.0.3&h=992&w=992&q=50&dpr=2" style="border: none; display: block; outline: none; text-decoration: none; width: 600px; font-size: 13px; max-width: 784px;" data-inlineimagemanipulating="true"></a></td></tr></tbody></table></td></tr><tr><td align="center" style="font-size:0px;padding:0px 0px 10px 0px;padding-top:0px;padding-right:0px;padding-left:0px;"><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse;"><tbody><tr><td style="width:600px;"><img alt=" " src="https://x69uh.mjt.lu/tplimg/x69uh/b/024vm/gz5sp.jpeg" style="border: none; display: block; outline: none; text-decoration: none; width: 600px; font-size: 13px; max-width: 784px;" data-inlineimagemanipulating="true"></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" style="background:#ffffff;background-color:#ffffff;width:100%;"><tbody><tr><td><div style="margin:0px auto;max-width:600px;"><table align="center" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:10px 0px 20px 0px;padding-left:0px;padding-right:0px;padding-top:10px;text-align:center;"><div style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;" class="ydp75725b2byiv6909922210mj-column-per-100 ydp75725b2byiv6909922210mj-outlook-group-fix"><table border="0" cellpadding="0" cellspacing="0" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:0px 25px 0px 25px;padding-top:0px;padding-right:25px;padding-bottom:0px;padding-left:25px;"><div style="font-family:Arial, sans-serif;font-size:16px;letter-spacing:normal;line-height:1;text-align:left;color:#000000;"><p style="margin:10px 0;margin-top:10px;" class="ydp75725b2byiv6909922210text-build-content"><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">When adding features to a software product it's easy to underestimate the overall time and cost they may take up. To keep the full impact in mind it can be helpful to think of Features As Pets.</span></p><p style="margin:10px 0;" class="ydp75725b2byiv6909922210text-build-content"> </p><p style="margin:10px 0;" class="ydp75725b2byiv6909922210text-build-content"><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">When I think of Features As Pets it helps me look past the initial cost of designing and developing a feature and consider its full lifecycle. For example:</span></p><ul><li><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">you're going to want to tell your users about it</span></li><li><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">you'll want to check it's being used as intended</span></li><li><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">you'll need to support it and check that it works in all different places and fix it when it breaks</span></li><li><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">you may need to work hard to make sure it's compatible with new features you add</span></li><li><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">you may have to return to the code and refactor it to improve performance</span></li><li><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">you may need to upgrade libraries and maintain security patches</span></li><li><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">finally you'll have to decommission it gracefully when it's no longer needed including dealing with data you may have stored</span></li></ul><p style="margin:10px 0;" class="ydp75725b2byiv6909922210text-build-content"><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">New features are probably one of the key differentiators of your offering compared to others, but it bears a little consideration before adding something — a feature is not just for Christmas.</span></p><p style="margin:10px 0;" class="ydp75725b2byiv6909922210text-build-content"> </p><p style="margin:10px 0;" class="ydp75725b2byiv6909922210text-build-content"><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">Features Are Like Pets is from the excellent Intercom on Product Management podcast (</span><a style="color:inherit;text-decoration:none;" href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/2/IDfeSWUP3Nbusa7PQovJuw/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9pbnRlcmNvbS1vbi1wcm9kdWN0LW1hbmFnZW1lbnQvaWQxMzAwMjkxNDYx" class="ydp75725b2byiv6909922210link-build-content" target="_blank" rel="noreferrer noopener"><span style="color:#1253B5;font-family:Verdana;font-size:16px;line-height:24px;"><u>Apple</u></span></a><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">, </span><a style="color:inherit;text-decoration:none;" href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/3/gERr95o3oM3NxekxYVszIA/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNDQwVDJYWnZDMm1TSXdRaG41c2J4SQ" class="ydp75725b2byiv6909922210link-build-content" target="_blank" rel="noreferrer noopener"><span style="color:#1253B5;font-family:Verdana;font-size:16px;line-height:24px;"><u>Spotify</u></span></a><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">, </span><a style="color:inherit;text-decoration:none;" href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/4/xIC4K_fjcwtYuZWXKFwn4g/aHR0cHM6Ly93d3cuaW50ZXJjb20uY29tL3Jlc291cmNlcy9ib29rcy9pbnRlcmNvbS1wcm9kdWN0LW1hbmFnZW1lbnQ" class="ydp75725b2byiv6909922210link-build-content" target="_blank" rel="noreferrer noopener"><span style="color:#1253B5;font-family:Verdana;font-size:16px;line-height:24px;"><u>ebook</u></span></a><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">).</span></p><p style="margin:10px 0;" class="ydp75725b2byiv6909922210text-build-content"> </p><p style="margin:10px 0;" class="ydp75725b2byiv6909922210text-build-content"><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">Some of my other favourite sketches on software: </span><a style="color:inherit;text-decoration:none;" href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/5/lNgLy64aM3o_n9NXrx0UrA/aHR0cHM6Ly9za2V0Y2hwbGFuYXRpb25zLmNvbS9hLXJlbGVhc2Utc3RyYXRlZ3ktZm9yLWhhcHBpZXItY3VzdG9tZXJzLXNvb25lcg" class="ydp75725b2byiv6909922210link-build-content" target="_blank" rel="noreferrer noopener"><span style="color:#1253B5;font-family:Verdana;font-size:16px;line-height:24px;"><u>A release strategy for happier customers, sooner</u></span></a><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">, </span><a style="color:inherit;text-decoration:none;" href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/6/eXnsEK8EXgazCl1609wDsg/aHR0cHM6Ly9za2V0Y2hwbGFuYXRpb25zLmNvbS9idWdzLWFuZC1yZWxlYXNlcw" class="ydp75725b2byiv6909922210link-build-content" target="_blank" rel="noreferrer noopener"><span style="color:#1253B5;font-family:Verdana;font-size:16px;line-height:24px;"><u>bugs and releases</u></span><span style="color:#000000;font-family:Verdana;font-size:16px;line-height:24px;">, </span></a><a style="color:inherit;text-decoration:none;" href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/7/PxLDySSrThe7U5z1Wzyxxw/aHR0cHM6Ly9za2V0Y2hwbGFuYXRpb25zLmNvbS95ZXN0ZXJkYXlzLXdlYXRoZXI" class="ydp75725b2byiv6909922210link-build-content" target="_blank" rel="noreferrer noopener"><span style="color:#1253B5;font-family:Verdana;font-size:16px;line-height:24px;"><u>yesterday's weather</u></span></a></p><p style="margin:10px 0;" class="ydp75725b2byiv6909922210text-build-content"> </p><p style="margin:10px 0;" class="ydp75725b2byiv6909922210text-build-content"><a style="color:inherit;text-decoration:none;" href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/8/zkmW3ELid-YCeJE3HRyQVw/aHR0cHM6Ly93d3cucmVkYnViYmxlLmNvbS9zaG9wL2FwLzEwMTE4NzQ2MD9hc2M9dQ" class="ydp75725b2byiv6909922210link-build-content" target="_blank" rel="noreferrer noopener"><span style="color:#1253B5;font-family:Verdana;font-size:16px;line-height:24px;"><u>Order print</u></span></a></p><p style="margin:10px 0;margin-bottom:10px;" class="ydp75725b2byiv6909922210text-build-content"> </p></div></td></tr></tbody></table></div></td></tr></tbody></table></div></td></tr></tbody></table><div style="margin:0px auto;max-width:600px;"><table align="center" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:10px 0px 10px 0px;padding-bottom:10px;padding-left:0px;padding-right:0px;padding-top:10px;text-align:center;"><div style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;" class="ydp75725b2byiv6909922210mj-column-per-100 ydp75725b2byiv6909922210mj-outlook-group-fix"><table border="0" cellpadding="0" cellspacing="0" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:10px 35px 10px 35px;padding-right:35px;padding-left:35px;"><table align="center" border="0" cellpadding="0" cellspacing="0" style="float:none;display:inline-table;"><tbody><tr><td style="padding:6px 9px 6px 9px;vertical-align:middle;"><table border="0" cellpadding="0" cellspacing="0" style="background:#1DA1F2;border-radius:50%;width:32;"><tbody><tr><td style="padding:5px 7px 5px 7px;font-size:0;min-height:32;vertical-align:middle;width:32;"><a href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/9/G1UuHHkGiF3SN_WCLr8T-A/aHR0cHM6Ly90d2l0dGVyLmNvbS9za2V0Y2hwbGFuYXRvcg" target="_blank" rel="noreferrer noopener"><img height="32" src="https://www.mailjet.com/images/theme/v1/icons/ico-social/twitter.png" style="border-radius:50%;display:block;" width="32" data-inlineimagemanipulating="true"></a></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" style="float:none;display:inline-table;"><tbody><tr><td style="padding:6px 9px 6px 9px;vertical-align:middle;"><table border="0" cellpadding="0" cellspacing="0" style="background:#405DE6;border-radius:50%;width:32;"><tbody><tr><td style="padding:5px 7px 5px 7px;font-size:0;min-height:32;vertical-align:middle;width:32;"><a href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/10/8wtwbx-m0IWiDYluwbXC0g/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9za2V0Y2hwbGFuYXRpb25zLw" target="_blank" rel="noreferrer noopener"><img height="32" src="https://www.mailjet.com/images/theme/v1/icons/ico-social/instagram.png" style="border-radius:50%;display:block;" width="32" data-inlineimagemanipulating="true"></a></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" style="float:none;display:inline-table;"><tbody><tr><td style="padding:6px 9px 6px 9px;vertical-align:middle;"><table border="0" cellpadding="0" cellspacing="0" style="background:#3B5998;border-radius:50%;width:32;"><tbody><tr><td style="padding:5px 7px 5px 7px;font-size:0;min-height:32;vertical-align:middle;width:32;"><a href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/11/DjgqH_flwByoqGxmaTT_NA/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL3NrZXRjaHBsYW5hdGlvbnM" target="_blank" rel="noreferrer noopener"><img height="32" src="https://www.mailjet.com/images/theme/v1/icons/ico-social/facebook.png" style="border-radius:50%;display:block;" width="32" data-inlineimagemanipulating="true"></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="margin:0px auto;max-width:600px;"><table align="center" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px 0;text-align:center;"><div style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;" class="ydp75725b2byiv6909922210mj-column-per-100 ydp75725b2byiv6909922210mj-outlook-group-fix"><table border="0" cellpadding="0" cellspacing="0" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:0px;padding-bottom:0px;"><div style="font-family:Arial, sans-serif;font-size:16px;letter-spacing:normal;line-height:1;text-align:left;color:#000000;"><p style="line-height:24px;margin:10px 0;margin-top:10px;margin-bottom:10px;" class="ydp75725b2byiv6909922210text-build-content"><span style="font-family:Verdana;font-size:16px;">Please share and make use of sketches! Forward, share on social with the links above or download on the </span><a style="color:inherit;text-decoration:none;" href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/12/C9BJN4_-Kmk9ed6rXEK5lw/aHR0cHM6Ly9za2V0Y2hwbGFuYXRpb25zLmNvbS8" class="ydp75725b2byiv6909922210link-build-content" target="_blank" rel="noreferrer noopener"><span style="color:inherit;font-family:Verdana;font-size:16px;"><u>website</u></span></a><span style="font-family:Verdana;font-size:16px;"> for use in presentations and the like. See </span><a style="color:inherit;text-decoration:none;" href="http://x69uh.mjt.lu/lnk/AV8AABMXMBUAAAAbIwgAABNTO9AAAAAAs-sAAI_cABQuDQBiAAMLwRAfFrZ7Rd6uzRw0EGKcjwAUDfg/13/7I1-FdpDMxmRXe08zkxxWQ/aHR0cHM6Ly9za2V0Y2hwbGFuYXRpb25zLmNvbS9saWNlbmNl" class="ydp75725b2byiv6909922210link-build-content" target="_blank" rel="noreferrer noopener"><span style="color:inherit;font-family:Verdana;font-size:16px;"><u>licence</u></span></a><span style="font-family:Verdana;font-size:16px;"> </span></p></div></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="margin:0px auto;max-width:600px;"><table align="center" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px 0px 20px 0px;padding-left:0px;padding-right:0px;text-align:center;"><div style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;" class="ydp75725b2byiv6909922210mj-column-per-100 ydp75725b2byiv6909922210mj-outlook-group-fix"><table border="0" cellpadding="0" cellspacing="0" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:10px 0px 10px 0px;padding-right:0px;padding-left:0px;"><p style="border-top:solid 1px #eeeeee;font-size:1px;margin:0px auto;width:100%;"></p></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px 20px 25px;padding-top:10px;padding-right:25px;padding-bottom:20px;padding-left:25px;"><div style="font-family:Arial, sans-serif;font-size:13px;letter-spacing:normal;line-height:1;text-align:left;color:#000000;"><p style="margin:10px 0;margin-top:10px;margin-bottom:10px;" class="ydp75725b2byiv6909922210text-build-content"></p></div></td></tr><tr><td align="left" style="background:#f5f5f5;font-size:0px;padding:15px 25px 15px 25px;padding-top:15px;padding-right:25px;padding-bottom:15px;padding-left:25px;"><div style="font-family:Arial, sans-serif;font-size:13px;letter-spacing:normal;line-height:1;text-align:left;color:#000000;"><p style="margin:10px 0;margin-top:10px;margin-bottom:10px;" class="ydp75725b2byiv6909922210text-build-content"><span style="color:#222;font-family:Verdana;font-size:16px;line-height:24px;">Did some super person forward this to you? 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