[Wolves] Weekend pics!

[Ron Wellsted]

On Tue, Jul 22, 2008 at 11:04:57AM +0100, Barbie wrote:
> On Tue, Jul 22, 2008 at 10:12:51AM +0100, dick_turpin wrote:
> > 
> > If I'd have been in charge;
> 
> [snip tons of great ideas]
> 
> Well volunteered Pete :)
> 
> I especially like point 4. Bloody right the council should pitch in.
> This is a major event that happens every year in the city. We did the
> same the same with Birmingham city council, and although they didn't put
> in any money, they did allow us to use their marketing material, which
> is also the reason why Birmingham.pm's logo uses the Birmingham b logo
> :)
> 
> Often you'll find its just the fact you're not talking to the right
> people.
> 
> Dave, Ron I think you've just hired your Marketing Manager ;)
> 
My thoughts exactly! Pete, you seem to have yourself an unpaid job.

There was a fair bit of effort put into the advance publicity.  The
venue change did not help, as this resulted in us taking our eye off
the ball in this area.

I had started with press releases in March to all the linux mags and
as many of the computer mags as we could think of.  This got us 2
(free!) full page ads in linux format. I also sent press releases to
the guy from the BBC that edits the BBC black country website.
Reload sent copies to named contacts within various TV & radio stations.

The details were also sent to various online news services like
silicon.com, cnet/zdnet, etc.

I found the results of all this very disappointing, reinforcing my
cynical view that the media are only interested in bad news.


-- 
Ron Wellsted
ron at wellsted.org.uk http://www.wellsted.org.uk
N 52.567623, W 2.136111 Linux Counter No. 202120
Ekiga: 645022
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: application/pgp-signature
Size: 483 bytes
Desc: Digital signature
Url : http://mailman.lug.org.uk/pipermail/wolves/attachments/20080722/2ef73253/attachment.bin