[Gllug] Pricing for a domain
Simon Wilcox
essuu at ourshack.com
Wed Mar 4 10:50:28 UTC 2009
On 3/3/09 21:56, tid wrote:
> I've been approached by someone offering to buy a domain name I own.
> Does anyone know if there are any metrics for pricing of domain
> names, or indeed of pitfalls of selling domain names? I'm aware that
> domains, like a lot of things are only worth what people are prepared
> to pay for them, but as I'm pretty broke at the moment, want to get
> decent value.
I've paid $1,000 for a domain name before as we really needed it for a
project we were working on. We would probably have paid quite a lot more.
By 'need' I mean want in a marketing sense :-)
Do you know who's buying and why they want it ?
Any sensible person would keep that information close to their chest.
The gold dust are the big multinationals who's spent millions on lining
up a marketing campaign and realise at the last minute that they don't
have the domain name. They're often prepared to spend quite a bit to
acquire it.
The other end of the pricing voodoo is asking yourself 'how much would
make me feel happy and not ripped off' ?
S.
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