[Sussex] New Flyer for the BCF

[Steve Dobson]

Nik

On Fri, Apr 15, 2005 at 06:05:52PM +0100, nik wrote:
> just a question :

Just an answer then.  :-)
 
> how much attention span will the average reader of these flyers have...

Which average do you mean: arithmetic mean, geometric mean, or modal mean?

:-)

> if we go trifold then we need them to keep reading
> 
> if we go flat out then we need to CATCH their eye
> 
> just a couple of thoughts...

I see your point but, personal, I think that we don't need to "catch"
their eye.  We already have their attention with the stall, catching
their attention is not the issue here, retaining it is.

Okay, most of the flyers we hand out will go from hand to bag, and the
bag to bin.  That's life!  Live with it.  But to those that do give
the flyer a second look I think the booklet has an advantage.  It 
draws you in; it invites you to peel away it's layers.

That's why I like Frances's idea.  That's why I working on it for as
long as I did.  Although I now appear to be in her bad books as she
hasn't commented on my implementation of her idea.
 
> see if you thought fleming was bad !

A little punctuation would help here.  What did you mean?

See, if you thought, Fleming was bad!
See if you thought: Fleming was bad!

Steve

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