[Sussex] Marketing Taglines for BCF (was a Vista of Opportunity)

[Mark Harrison]

Neil,

Can I tweak your first quote slightly?

I was after something that felt like a testimonial rather than something
that felt like a pitch.

My suggestion for you is to remove the word "can", so it now reads?

"I was sick of unwanted advertising, porn pop-ups and viruses.
So I got something different.
Now I enjoy using the Internet again."


Are you happy with being quoted as saying that?



Steve - I've just made another small change - I've explicitly enclosed my
quote in quotation marks. I've read some research that says that doing this
in headlines improves "read-on" rates by about 30%.

Regards,

Mark



-----Original Message-----
From: sussex-bounces at mailman.lug.org.uk
[mailto:sussex-bounces at mailman.lug.org.uk] On Behalf Of Neil Simmons
Sent: 01 November 2006 14:55
To: LUG email list for the Sussex Counties
Subject: Re: [Sussex] Marketing Taglines for BCF (was a Vista of
Opportunity)

On 01/11/06, Mark Harrison <Mark at yourpropertyexpert.com> wrote:
<snip>
> Right - do me a favour... write up a pithy quote to this affect, make up a
> "job title", and send over your photo, and I'll pop them into the same
> format as my quote.


"I was sick of unwanted advertising, porn pop-ups and viruses.
So I got something different.
Now I can enjoy using the internet again."

"Sick of pop-ups?
Tired of viruses?
It doesn't have to be like that.
Ask us how to take back control of your PC"

"Want to be on the internet, but sick of paying for anti-virus renewals?
Ask us how YOU can enjoy the Web without all the costs"

My brain's not fully functional at the moment (but then, as Nik will
tell you, I spend my life selling for the Dark Side) - so I'll have a
ponder and gen up a few more over the next day or so.

Neil

__ 
Sussex mailing list
Sussex at mailman.lug.org.uk
E-mail Address: sussex at mailman.lug.org.uk
Sussex LUG Website: http://www.sussex.lug.org.uk/
https://mailman.lug.org.uk/mailman/listinfo/sussex