[Wolves] Apple's (and pears) gone Eartha Kitt

[Chris Procter]

The ad is available online at http://www.apple.com/itunes/pepsi/ads/

I would wonder how much of this was Apples idea, Steve Jobs (whose first
business was selling blue boxes for phreaking iirc) has said on several
occasions that the way to beat copyright theft is to out compete it, (why
break the law for the sake of 99cents) and that legal moves against your
customers is self defeating.

Plus apples ads (as with their products) are generally all about style,
browbeaten kids dosn't really fit.

Although the fact the ad is available on their websiten shows how eager
they've been to disassociate themselves with it (i.e. not very)


chris



-----Original Message-----
From: Matthew Revell [mailto:wolveslug at understated.co.uk]
Sent: 03 February 2004 09:18
To: wolves at mailman.lug.org.uk
Subject: [Wolves] Apple's (and pears) gone Eartha Kitt


You've probably read about Apple's involvement with Pepsi and their 
Stateside iTunes/tooth-rot tie-up, where children can get free song 
downloads, as well as cavities and obesity. According to The Register 
(http://www.theregister.com/content/6/35259.html), they showed an 
advert, during the Superbowl, to promote the, err, promotion.

According to The Reg, the unusual thing about this ad is that they 
"forced" (Reg's word) convicted copyright violators (in other words, 
kids downloading the latest commercialised, soulless crap, produced in 
the name of a manufactured puppet) to take part in the ad, as an example 
to would-be file sharers. Now, I've warmed to Apple over the past fews 
years. I've finally managed to get over the fact that their inferior 
architecture, but superior ability not to go bankrupt, beat my beloved 
Amiga into oblivion. I've even seriously considered buying some kind of 
Mac - after all, they're a M$ alternative, with a *nix based OS and 
quite a cool interface. However, if this is the way Apple want to go, 
I'm pretty sure I'm going to stick with the PC arch, Linux route. I 
mean, I was never going to abadon Linux but the Mac seemed like a cool 
way to get an easy computing life.

Maybe I shouldn't feel so badly about a whole company because of one 
advert. Maybe I'm shooting myself in the foot, by allowing myself to be 
turned off the idea of buying a Mac, even tho' it's a good system, 
simply because Apple seems to be going a bit dodgy. But then, if I 
didn't have such feelings, I probably might not be a Linux user.


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