[Wylug-discuss] BBC digital rights
Andy Macdonald
andy at greenhead.ac.uk
Thu Jun 28 16:36:58 BST 2007
Text of email reply (pretty quick and comprehensive, so I guess pre-composed!) to a moan about BBC & DRM & M$:
Dear Mr Macdonald
Thank you for your e-mail regarding the BBC website.
I understand that you have concerns regarding the BBC's new On-Demand service as it will only be available to Microsoft users.
The BBC Trust recently published provisional conclusions regarding the BBC's proposals for these services. Please see the following pdf:
http://www.bbc.co.uk/bbctrust/assets/files/pdf/review_report_research/pvt_iplayer/iplayer_pvt_provisional_conclusions.pdf
Regarding the proposal to provide seven day TV catch-up over the internet, the Trust suggested the BBC Executive adopts a 'platform agnostic' approach to rights management within a reasonable timeframe. To this end they recommend an alternative Digital Rights Management (DRM) framework to a Microsoft Windows solution be offered (one that will allow Apple and Linux users to access the Seven day TV catch-up over the internet proposal) and advise that this should be made available within 24 months of launch.
Provisional conclusions by the Trust are subject to public consultation through the 'Public Value Test' framework (a mechanism for weighing public value against market impact).
We work hard to provide internet services on a 'platform agnostic' basis and We are committed to using open standards where possible. It has always been planned to evolve the technical systems continuously from launch, and with this in mind we aim to broaden the availability of the service as quickly as is reasonably possible.
In offering these services, we have to balance objectives against:
(i) Demands of our rights holders
(ii) Viability of alternative technical solutions
(iii) Value for money to the licence-fee payer
The proposed technical approach described in the application represents the initial solution for delivering the proposals as widely as possible.
At launch we expect to deliver the seven day catch-up over the internet proposal using a combination of streaming and Microsoft DRM protected download. Where programming is streamed it will be available to users of Apple and Linux systems, though the amount of programming delivered via streaming will be limited.
Nevertheless, please be assured that your comments have been fully registered on a daily audience log which is made available throughout the BBC including senior management. Feedback of this nature helps us when making decisions about future BBC services and your comment will play a part in this process.
Once again, thank you for taking the time to contact the BBC.
Regards
James Molen
BBC Information
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Andy Macdonald
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