[Gllug] [OT] Website disclaimers

[Jason Clifford]

On Sun, 17 Dec 2006, Peter Cannon wrote:

> As a Sales Manager myself I'd have to say yes the old adage of any exposure is 
> good does hold true. I run an opt in mailing list trying to sell IT equipment 
> and services I inadvertently sent a mail out with loads of spelling mistakes.
> 
> I got more responses than if I had sent something out really cheap people 
> mailed and phoned to point out the errors. The point is they probably all sat 
> waiting for the next mail to see if I made the same mistake again so that 
> translates to increased interest in my book.

But does it translate into increased sales or just increased advertising 
costs for the same level of sales?

Jason
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