[Gllug] [OT] mail marketing suite

[John Winters]

On Mon, 2006-07-03 at 11:36 +0000, Craig Millar wrote:
> Can anyone recommend a (preferably open source) tool for sending out
> marketing[1] mails? We have a subscriber base of several thousand and need to
> send out a monthly html email to them. So it needs to handle some basic
> subscriber information, and have the ability for them to unsubscribe by
> clicking a link or replying with unsub in the message etc etc.
> 
> Perhaps most importantly it needs to be user friendly - cos the IT department
> wants as little to do with it as possible. Which effectively means WYSIWYG
> editing, else we get dragged into the construction of their pretty little
> html newsletters, which bores us greatly!

Editing up the newsletters and distributing them are two totally
separate tasks.  Why not use Mailman (like as wot this list uses) for
the distribution and leave your marketing people to prepare the missives
in whatever way they fancy.  You can set up Mailman so that only
nominated people can post to the list, and it seems to meet all your
specified requirements.

HTH
John

-- 
John Winters, Wallingford, Oxon, England
i = (free (NULL); i++);

-- 
Gllug mailing list  -  Gllug at gllug.org.uk
http://lists.gllug.org.uk/mailman/listinfo/gllug