[Gllug] OT - Recycling AA membership cards

[Caroline Ford]

2008/8/9 Alain Williams <addw at phcomp.co.uk>:
> I have just received my renewed AA membership card (some what late
> since they lost the first cheque that I sent them).
>
> There is a note in the letter to which it is attached:
>
>        Helping you to help the environment
>        Recycle your AA membership cards!
>        If you would like your expired AA card to be recycled please return it to:
>        ....
>
> Surely the carbon footprint/... of me posting the old card to them would far exceed anything
> saved by recycling the card. So why are they doing it ? The card is a simple card,
> no chip or anything special on it.
>
>
> * Reduce AA carbon footprint
>
> * Not have old cards floating around that could be used fraudulently
>
> * Marketing dept going mad

It's PR crap - 'greenwashing' the AA?

File with carbon neutral car insurance..

Caroline
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