[Nottingham] Sponsored GPS?

[Jason Irwin]

As GPS-type stuff is the next talk, I thought this might be topical.
http://news.slashdot.org/story/11/09/24/2346222/ibm-seeks-patent-on-retailer-rigged-driving-routes

"In 100 metres, turn right and go 15km out of you way to earn 1 Nectar
reward point"

"At the *STARBUCKS* ahead take the second left *PAST MCDONALDS*"

"On your right is *MEGA-MALL OF ULTRA-VALUE.  ALL SLUSH-BERRY-TWISTS ARE
HALF-PRICE TO MEGA-SAVE CARDHOLDERS...zzznck!"
Wrench...heave...crunch!

J.