[Sussex] Business startup

[Geoffrey Teale]

I don't run my own business, but I do work for a small, but rapidly
growing business that has the sale of Linux based solutions to a very
specific market at its core. 

The only advise I have is this:  If you want to sell people a novel
solution then you're unlikely to succeed on a purely local basis.  All
but the most generic of services/products need a wide geographic
catchment area and the businesses involved need a strong driver to
change from whatever they are doing currently.

Trying to convince businesses that freedom or price are good reason to
change in isolation is usually a fruitless pursuit.  Stepping into the
unknown for a few thousand pounds a year in software license savings is
not a good risk in the mind of your average, non-techy
businessman/woman.

We get business because we have the following attributes:

 - We have good contacts 
 - We can do things our competitors can't
 - We can't do the same things as our competitors, but faster.

-- 
Geoffrey Teale <gteale at cmedltd.com>
Cmed Technology