[Wolves] AdSense 'Interest Based' advertising

Claire lug at sitesearcher.co.uk
Fri Mar 13 11:11:03 UTC 2009

Today Google sent a warning to advertisers to make amendments to their 
privacy policy as they are introducing 'Interest Based Advertising'. It 
looks to be AdSense based. Can anybody recommend a method of blocking 
them? *TIA*

This is something I strongly object to, I feel it is the thin end of the 
wedge of an industry wide invasion of privacy.

The Google email is below:


We're writing to let you know about the upcoming launch of 
interest-based advertising, which will require you to review and make 
any necessary changes to your site's privacy policies. You'll also see 
some new options on your Account Settings page.

Interest-based advertising will allow advertisers to display ads based 
on a user's previous interactions with them, such as visits to 
advertiser website and also to reach users based on their interests 
(e.g. "sports enthusiast").  To develop interest categories, we will 
recognise the types of web pages that users visit throughout the Google 
content network.  As an example, if they visit a number of sports pages, 
we will add them to the "sports enthusiast" interest category.  To learn 
more about your associated account settings, please visit the AdSense 
Help Centre at 

As a result of this announcement, your privacy policy will now need to 
reflect the use of interest-based advertising. Please review the 
information at 
to ensure that your site's privacy policies are up-to-date and make any 
necessary changes by 8 April 2009.  Because publisher sites and laws 
vary across countries, we're unfortunately unable to suggest specific 
privacy policy language.

For more information about interest-based advertising, you can also 
visit the Inside AdSense Blog at 

We appreciate your participation and look forward to this upcoming 

Yours sincerely,

The Google AdSense Team

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