[Wolves] Linux Display

MatthewRevell.3247378 at bloglines.com MatthewRevell.3247378 at bloglines.com
Fri Mar 4 11:45:51 GMT 2005

PeterC said:

> we get the odd smart alec of "Its cheaper on ebay" which
amazes me 
> as they have spent good money to phone us up to basically say
we are not 
> going to buy this! people never cease to amaze me.

I'm amazed
that you're getting exasperate by this, rather than seeing is as valuable
marketing information. If people are taking the trouble to phone you up to
tell you about what they perceive as a weakness in your offering, you're very
lucky! They're giving you the opportunity to put it right and the information
necessary to do it.

You don't even need to drop your prices to below eBay's
- all you need to do is use your promotional materials to emphasise why you're
better than getting it through eBay and why it might be worth spending that
bit extra. "Can you really trust eBay? What guarantee do you get? What aftersales
service?" That sort of thing. You could also consider offering perks that
you couldn't get through eBay.

Anyway, this is straying a touch from Linux
:) I'm maiking no comment, by the way, on the email ad v spam debate, as I
don't have time. But I *had* to reply to the above.

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